101 Things I Learned in Advertising School

by Matthew Frederick; Tracy Arrington

$29.99

ISBN
9780451496713
FORMAT
Hardback
NUMBER OF PAGES
216

Product Description

The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions- Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell?

Written by an experienced advertising executive and instructor, 101 Things I Learned in Advertising Schoolis sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
Sign Up to Our Newsletter